The new and exclusive to platform aims to increase on style and beauty content, as they’ve noticed speedy growth in views and click thru to the websites lifestyle content.

Beauty videos has been recorded to accumulating over 169 billion views in 2018, with now the biggest names in fashion and beauty setting their focus on Youtube.

The new channel, will curate the finest content from its Youtube creators including industry collabs, live streams from the runway, inside looks into the fashion industry, behind-the-scenes video, vlogs from fashion icons and more.


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