Firstly, what is augmented reality and why is it todays buzz word?
So… augmented reality works best with photos and videos for now, known as AR, it lets people customise moments shared to stories with extraordinary effects and filters. People can literally create their own reality at the touch or swipe of a screen.
Facebooks AR Studio says more advanced upgrades are coming to the instagram platform soon where users will be allowed to create their own A-R Powered effects and filters.
Spark AR provides sound and animation effect libraries that can easily be attached together creating the perfect AR filter for instagram.
This new feature will allow users to unlock a new skill-set in becoming a creator of AR, and giving businesses a new advertising tool that allows creators to track and see nerd stats like impressions, captures, shares and more!